LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks a